Closed Switch

Exhibition Book Identity & Layout

The concept

The concept came from the title — a closed switch completes a circuit. The cover runs a green-to-orange gradient that resolves into the orange used throughout the interior dividers.

Closed Switch cover spread: the title in outlined green italic over a green-to-orange gradient, with the five artist names — Cover. Green-to-orange gradient resolving into the interior divider color.

The system

Each artist runs on the same two spreads: a full-bleed divider carrying bio and name, then plates on white with the statement facing. The structure repeats without variation, so the work is the only thing that changes between sections.

Execution ran across the broader team, so the system had to be specific enough to apply without me present. That requirement shaped the rules more than any stylistic decision.

Orange divider spread with an artist bio on the left and the next artist's name in outlined type on the right — Artist divider. Full-bleed orange with bio and name, reversed type. Repeats identically for each of the five artists.

Artist spread: two painting plates on the left, the artist statement and a third plate on the right, with a green gradient at the gutter — Individual artist highlight page spread.

The package

The publication shipped as a package in a clear bubble-wrap pouch. The green sleeve and the black exhibition card carried the exhibition information: title, artists, dates, making the show legible before the contents were opened. The package also held a zine and additional inserts produced by others, which the identity had to accommodate.

The publication in a clear bubble-wrap pouch, with the green sleeve and black exhibition card showing through — Package sleeve. Exhibition title, artists, and dates on the green sleeve and black card, showing through the bubble wrap, making the show legible before the contents are opened.

Everything in the package laid out: the green sleeve, the book cover, an orange divider, a black exhibition card, an open artist spread and a fold-out zine of studio objects — Overall visual language, book and layout: mine. The zine and inserts were made by others.