One structure
Each template I design is a full site: homepage, service pages, team, pricing and contact. Sterling Advisory runs the same sections in two themes. The layout holds; the type, color and photography change.
Website Template Systems
Designing the templates that firm websites are built from
Tokens
Firm details come in through tokens like {site_name} and {site_phone}, which pull in each firm’s real name and number. So the design work happens once, in the template, and carries to every firm that uses it.
Inner pages
I design inner pages from the same parts as the homepage, so a new service or team page doesn’t need a new design.
Careers pages
Some firms needed more than a template, so I design custom careers pages for them. Each one runs the same sections: why join, the work, the tools, FAQs and how to apply. The design is made for each firm. It’s the template idea turned around: one structure, a new look every time.
Range
Artifact CPA is a template I designed for firms with creative clients: writers, artists and designers. Hand-drawn illustration and a yellow highlight take it in a different direction from the other templates.